More Than A Clothing Brand...

More Than A Clothing Brand...

L'Avenir Doré was born out of passion for personal development in 2021. Our brand name is French for “The Golden Future” which perfectly describes the vision behind our brand: we from L’Avenir Doré want you to achieve your dreams and goals and hereby create a “Golden Future” for yourself and your loved ones. Through Fashion we try to share this vision with the rest of the world. 

Besides trying to motivate people to work on their personal development, the founders, Jim de Peuter and Tariq Barij, also want to create a more sustainable world for future generations. In our opinion, the clothing industry is far from sustainable. We need to change that. Therefore, L'Avenir Doré only uses sustainable materials for its clothing and tries to keep its ecological footprint as small as possible.

Our Logo

Our logo is characterized by the authentic lion. This lion symbolizes the lion mentality we want you to embrace. By being a part of our brand, we want you to be a brave, hardworking but most importantly a confident individual. 

Jim de Peuter

Jim de Peuter is CEO and Co-Founder of L'Avenir Doré. He began this journey together with Tariq Barij, one of his best friends since high school.

 "Tariq and I have always dreamed of starting our own company. We also have common interest in fashion and personal development. Thats why in 2021 we decided to make our dream come true and started L'Avenir Doré. I'm very happy of where we currently stand with L'Avenir Doré, but our ambitions are endless. This is only just the start."

Tariq Barij

“L’Avenir Doré serves a higher purpose than just a clothing brand. It allows us to motivate and stimulate people to reach their Golden Future.”